A number is only useful
when you know its story.

Website visitors: Google Analytics 4

Visitors means GA4 totalUsers: distinct users who logged at least one event in the reporting period, including new and returning visitors. It is not sessions, page views, or a separate count for every repeat visit. Google’s measurement configuration, consent settings and reporting limitations affect the result.

We query the last 30 days and last 12 months independently. We never add daily or monthly unique-user counts to calculate the longer period. Every report is filtered to the listed domain and its www hostname, after matching a web stream to that domain.

Google Search clicks: Search Console

Clicks measure click-throughs from Google Web Search results. They are not unique visitors or total website traffic. We never add them to GA4 visitors. Impressions, search queries, acquisition channels and new/returning breakdowns are not imported by this publishing flow.

We match an exact Domain property or a root URL-prefix property. A Domain property includes subdomains and protocols; a URL-prefix property has its own narrower scope. Each report states the property scope. Subdirectory properties cannot represent the whole listed domain.

Last 30 days and last 12 months

These are rolling windows, with inclusive start and end dates shown beside each metric. GA4 reports end two days before the current property-local date to allow for processing. Search Console uses Pacific Time (America/Los_Angeles) and finalized data. Its windows end before Google’s first incomplete date when supplied; otherwise we use a conservative three-day processing allowance. The two sources can therefore have different end dates.

The 12-month window starts the day after the same calendar date one year earlier, with leap-day handling. A new property may have less history. We do not extrapolate missing history. If Google returns no aggregate row, the value is “Unavailable”; we do not replace it with zero. Google can revise late data.

Source verification and owner access

A source is verified when a matching Google property returns a successful report through its read-only reporting API. Search Console siteOwner permissions verify Google owner access, including delegated owners. A separate owner-bound DNS TXT challenge verifies domain control at its recorded check time. These checks do not certify legal ownership, a business, advertising suitability or audience quality. GA4 access alone does not prove domain ownership.

Each source keeps its own connection state and last successful import. Daily refreshes preserve the last successful data on temporary errors. Imports older than 72 hours are marked overdue. A revoked or disconnected source’s metrics are removed from public results; its numbers are never replaced with sample data.

Optional audience details

After connecting, owners can choose to import and publish the top ten countries for each period. Search Console shows clicks by country; GA4 shows visitors by country. Unique users may appear in multiple country rows, so country values should not be summed into a total. Countries are off by default. Topics are optional labels supplied by the owner, not Google-verified audience interests.

Publication and privacy

Before connecting, owners select clicks, visitors, or both and see that the website and selected metrics will become public after a matching connection succeeds. The public data layer includes only selected, whitelisted fields. Tokens, owner email addresses, private property identifiers and hidden metrics never enter public page data. Owners can change their selections, unpublish or delete a website in the dashboard. Listings without shared traffic are clearly labeled.

Fictional examples

Pages marked “Sample” use fictional .example websites and illustrative numbers. The older sample profiles demonstrate complete-month active users, trends, impressions and channels; those are demonstrations of an earlier interface, not the live import contract. Samples never appear as real listings and are excluded from search indexing.

Source definitions

See the official GA4 metric definitions and Search Console reporting documentation.